…here’s a video I just happened to see while we were away last week (and the store is in Hamilton, so this is my Big Vacation Post for today). The campaign is over, but I thought the video was worth sharing.
Jay is a close friend of my brother’s (me brudder’s in the video) and is married to my sister-in-law’s sister, which makes him my… um… well, no relation, really.
(click here to see the full campaign with write-up, perks, and comments)
Fun, right? And I think they did a lot of things right. They had an entertaining video, a solid plan, rewards that their contributors appreciated and wanted anyway, regular updates, and a willingness to listen to suggestions for further improvement. They were clear about how this was going to benefit the people who use the space, and didn’t make it all about themselves. I wasn’t surprised to hear that they were more than fully funded. Like, way more, when the indiegogo funds were added to in-store contributions [see updates]. Good job, guys. 🙂
Indiegogo, Kickstarter and the like are becoming a big thing for writers, too. I’ve seen childrens’ books get funded (those printing fees are killer), and I’ve heard of authors using these platforms to raise funds for book covers, editing, promotion… I don’t know what else.
Have you used one of these fundraising platforms, or have you ever contributed to a campaign? What makes you more or less likely to contribute to a campaign? Video? A compelling pitch? Amazing rewards? If you were planning a campaign, what would it be for, and where would the money go?
August 7th, 2013 at 9:39 am
That’s a great video! Very clever. It reminds me of the Veronica Mars Kickstarter video. I haven’t tried this route. I’m to know it was successful for Black Knight Games. Um, which was your brother. I know Jay was the guy talking most in the video.
August 7th, 2013 at 2:33 pm
“Hot drink” guy 🙂
August 12th, 2013 at 2:14 am
That was entertaining. Jay is really at ease in front of the camera.