Speaking of Self-Promotion…

…here’s a video I just happened to see while we were away last week (and the store is in Hamilton, so this is my Big Vacation Post for today). The campaign is over, but I thought the video was worth sharing.

Jay is a close friend of my brother’s (me brudder’s in the video) and is married to my sister-in-law’s sister, which makes him my… um… well, no relation, really.

(click here to see the full campaign with write-up, perks, and comments)

Fun, right? And I think they did a lot of things right. They had an entertaining video, a solid plan, rewards that their contributors appreciated and wanted anyway, regular updates, and a willingness to listen to suggestions for further improvement. They were clear about how this was going to benefit the people who use the space, and didn’t make it all about themselves. I wasn’t surprised to hear that they were more than fully funded. Like, way more, when the indiegogo funds were added to in-store contributions [see updates]. Good job, guys. 🙂

Indiegogo, Kickstarter and the like are becoming a big thing for writers, too. I’ve seen childrens’ books get funded (those printing fees are killer), and I’ve heard of authors using these platforms to raise funds for book covers, editing, promotion… I don’t know what else.

Have you used one of these fundraising platforms, or have you ever contributed to a campaign? What makes you more or less likely to contribute to a campaign? Video? A compelling pitch? Amazing rewards? If you were planning a campaign, what would it be for, and where would the money go?


About Kate Sparkes

Kate Sparkes was born in Hamilton, Ontario, but now resides in Newfoundland, where she tries not to talk too much about the dragons she sees in the fog. She lives with six cats, two dogs, and just the right amount of humans. USA Today bestselling author of the Bound Trilogy (mature YA Fantasy), Into Elurien, and Vines and Vices. Writing dark, decadent, and deadly Urban Fantasy as Tanith Frost. www.katesparkes.com www.tanithfrost.com View all posts by Kate Sparkes

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